Campaign A
ROAS 5.8×- ROAS
- 5.8×
- Revenue
- €18,400
- Ad spend
- €3,170
- COGS
- €8,900
- Fees
- €1,100
- Returns
- €2,400
- Contribution profit
- €2,830
Real profit intelligence for e-commerce
ROAS tells you what looks good. Nalzio tells you what makes money.
Connect your store and ad accounts to understand your real profitability, identify campaigns that destroy margin, and know exactly what to cut, hold or scale.
No credit card required • Setup in 60 seconds
Beta · IRONKI live · profit intelligence for DTC on paid media.
nalzio.app / syn
DEMO DATALast 7 days
Contribution profit
€12,450
Real ROAS
4.2×
Ad spend
€8,920
OAuth connections. Official APIs. Encryption in transit. We never store your ad account passwords.
Product walkthrough
DEMO DATAUnderstand Nalzio in under 15 seconds
An interactive preview of the profit command centre — revenue, spend, contribution profit, campaigns, products and Nexa.
Revenue
€42,800
Ad spend
€11,200
COGS
€16,400
Contribution profit
€15,200
Margin
35.5%
ROAS
3.8×
Conceptual demonstration — recommendations are illustrative, not live client data.
Quick contribution profit check
Adjust inputs to see estimated contribution profit in real time (illustrative).
Estimated contribution profit
US$11,250
Revenue − ad spend − COGS (US$8,750)
The problem
You are optimizing ROAS while profit quietly erodes
Channel dashboards show efficiency. They ignore COGS, fees and returns — so growth and finance never share one truth.
- ROAS looks healthy while contribution after costs is thin or negative.
- Weekly exports hide drift until the P&L surprises the team.
- No single view ties store revenue, ad spend and product costs together.
ROAS vs profit
Illustrative dataA high ROAS doesn't guarantee profit.
Two campaigns can look profitable and tell a completely different story once you account for the costs that ROAS ignores.
Campaign B
ROAS 3.9×- ROAS
- 3.9×
- Revenue
- €12,500
- Ad spend
- €3,200
- COGS
- €4,100
- Fees
- €500
- Returns
- €300
- Contribution profit
- €4,400
The campaign with the lower ROAS generates more profit.
The solution
One profit command centre — clear, reconciled, actionable
Nalzio consolidates your store and ad platforms so you see contribution profit and know what to cut, hold or scale — before margin slips.
Margin you can act on
See contribution after ads and COGS in the calculator; connect your stack for fees, shipping and returns when configured.
Secure connections
OAuth-based integrations via official APIs. We never store ad account passwords.
Faster decisions
Less time stitching reports — more time reallocating budget while campaigns are still running.
Nexa
Nexa turns your data into decisions.
Cut, Hold, or Scale — based on net profit, not vanity ROAS.
CUT
Reduce or stop what destroys margin.
HOLD
Protect campaigns that need more data.
SCALE
Increase investment where profit proves it works.
N
Nalzio · Nexa
nowNexa Alert: Campaign 'Scaling_V1' has a 3.2 ROAS but is losing $2.50 per order due to high returns. Action: Increase price or pause now.
Illustrative Nexa notification — not live data.
Example
Nexa recommends HOLD
HOLDROAS 4.8×Margin −6.2%
Acquisition costs have increased and returns are reducing margin.
Reduce budget by 20% until margin recovers.
Illustrative recommendation example — decision support, not an automated budget change.
Integrations
Connect your e-commerce stack.
Shopify, WooCommerce, Meta Ads and Google Ads via official OAuth. Stripe and PayPal appear as payment fee estimates — not an ads connect.
Official APIs only — we never store your ad account passwords.
Store
- Shopify
- WooCommerce
Ads
- Meta Ads
- Google Ads
Payments
- Stripe
- PayPal
Trust
Your business deserves data you can trust.
Practical security — only what we actually implement.
OAuth, not passwords
Connect ad and store accounts with industry-standard OAuth. We never store your platform passwords.
Official APIs
Spend and commerce data sync through official partner APIs — not scraped dashboards.
Encryption in transit
Connections use modern TLS encryption between your browser, our app and providers.
Privacy controls
GDPR-aligned privacy policy and cookie controls. You stay in control of connected accounts.
Simple pricing
14-day free trial on every plan. Card required — billed after the trial.
Nalzio Profit Intelligence
See your business like an operator, not an accountant
Live dashboard, margin breakdown, and Nexa Cut / Hold / Scale — the stack your team actually uses daily.
AI-PoweredBeta
https://nalzio.com/dashboard
Nalzio Syn · IRONKI
Global Sales
€ 24,680.40
Global ROAS
Performance5.8x
Net Profit
7D
€ 14,920.15
Performance
7D
€ 5,120.50
Total Ad Spend
€ 3,420.80
Google Ads Spend
7D
€ 1,250.70
Meta Ads Spend
7D
€ 950.10
Trend Analysis
Integration Status
Shopify
Connected
Meta Ads
Connected
Google Ads
Pending
Starter
29€/mo
For growing brands (≤ €10k / month)
- 1 store (Shopify or WooCommerce)
- Up to 500 orders / month
- Shopify & WooCommerce integration
- 1 Meta Ads account + 1 Google Ads account
- Nexa email alerts
- Core contribution profit & ROAS
Pro
New: Nexa AI included39€/mo
For brands ready to scale profitably
- Up to 3 stores (Shopify & WooCommerce)
- Up to 2000 orders / month
- Everything in Starter
- More Meta and Google ad accounts (up to 3 per channel)
- Payment fee estimates (gateway-based)
- Nexa AI recommendations via email
- Priority support
Scale
79€/mo
For multi-store operators
- Up to 10 stores (Shopify & WooCommerce)
- Unlimited orders
- Everything in Pro
- More stores + advanced Nexa email orchestration
- Multi-store (Shopify & WooCommerce)
- Priority budget alerts
- Dedicated customer success (per contract)
Need more than 10 stores? Email us · Or use our contact form
FAQ
Questions operators ask before connecting
In the product, order-level profit accounts for revenue, discounts, refunds, COGS, payment fees and shipping when those inputs are available — then daily ad spend is applied. The on-page calculator shows contribution profit: revenue − ad spend − COGS (illustrative).
ROAS measures revenue relative to ad spend. It ignores COGS, fees and returns. Nalzio surfaces contribution and margin so you can see which campaigns actually make money.
Yes. Shopify, WooCommerce, Meta Ads and Google Ads connect via official OAuth. Other ad platforms are not offered until they are live. Nexa alerts are emailed today (WhatsApp/SMS later).
Yes when those costs are available in your connected data or logistics configuration. The marketing calculator intentionally uses a simpler contribution formula (revenue − ads − COGS).
Application data is stored in our cloud database infrastructure (Supabase / Postgres) with access controls. See our Privacy Policy for details.
Yes. You can cancel your subscription according to the terms of your plan — no long-term lock-in from Nalzio.
Starter includes 1 store. Pro supports up to 3. Scale supports up to 10. Custom plans are available for larger setups.
Yes. Every plan includes a 14-day free trial. A card is required at checkout — you are billed only after the trial ends if you stay subscribed.
Starter 29€/mo (≤500 orders), Pro 79€/mo (≤2,000 orders), Scale 199€/mo (unlimited orders). Prices are in euros on every market.
What you see once connected
Product outcomes on a connected store and ad accounts. Public beta is live with IRONKI — we do not publish invented customer quotes.
Campaigns after costs
See which Meta campaigns still make money after COGS and fees — not only ROAS.
Contribution profit, not vanity ROAS
Nexa Cut / Hold / Scale
Nexa flags high-ROAS spend that is losing contribution, so you know what to cut, hold, or scale.
Decisions on profit, not channel dashboards
Connect and read margin
Shopify + Meta via official OAuth. Contribution estimate in the calculator before you create an account.
Setup designed for under a minute
Ready to see what actually makes money?
Connect your stack and replace vanity ROAS with contribution profit you can act on.
No credit card required • Setup in 60 seconds