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Net profit
Shopify sales
Meta Ads spend
Global ROAS
Revenue − COGS − payment fees; contribution after ads & shipping.
Gross margin
€2,153.00
Revenue − COGS − payment fees
Net margin (contribution)
€2,002.50
Gross margin − ad spend − shipping
Input detail
Segmentation & fees
COGS may come from Shopify orders or manual rules. Stripe/PayPal fees are preferred from the payment_processor_fees_daily table when the recap view does not provide transaction_fees.
Klaviyo, Snapchat Ads et Pinterest Ads — OAuth sécurisé et synchro des dépenses pour le ROAS.